Social Media Marketing

“Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users.”
TAA Judges Panel

The market main and award profitable textual content on social media advertising has been absolutely up to date for this fourth version. 

With a steadiness of important concept and sensible utility, the textual content has been been completely revised to mirror the newest developments in social media advertising analysis and apply.

11 new case research have been added to the ′Case Zone′, together with TikTok, LEGO, Nespresso and Puma. A student-engaging case examine now runs all through the complete textbook wanting on the US based mostly firm Kombucha 221 BC to assist develop understanding of every chapter.

The e-book is complemented by a companion web site that gives worthwhile extra assets for each instructors and college students, together with creator movies discussing key social media advertising concepts and ideas, author-selected YouTube video playlists, extra case research, additional weblinks, PowerPoint slides and Testbank.

A must have textual content for these finding out social media advertising.