SELLING ONLINE INTERNATIONALLY: How to Set Up & Manage a Cross-Border E commerce: Book 4 of The Digital Exporter Series

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(as of Nov 22,2024 18:06:02 UTC – Details)

From the Publisher

About The Digital Exporter Series

It could be simple for a enterprise to get misplaced with all of the issues that have to be performed on-line internationally: from one’s personal e-commerce to a whole lot of third-party resellers, from managing Zalando zDirect portal to integrating every other related market around the globe, from the translations to the search engine optimization for google.de, google.co.uk, google.com, yahoo, yandex, baidu, and many others., from establishing Shopify, WordPress, Prestashop, or others, to working SEA campaigns with CPC or CPM adverts on Google, Facebook, Instagram, from selecting a world 3PL for success to managing a number of VAT methods throughout nations, and many others. All that creates confusion and lots of entrepreneurs get so misplaced that they don’t do something, lacking out on purchasers at dwelling & overseas!

The books of The Digital Exporter Series are right here to clear up this confusion: it’s the most full and up-to-date assortment about growing a enterprise on-line on a world scale. It contains greater than 100 case research, every sharing the most effective instruments, actionable options, and step-by-step explanations on how to promote on-line throughout channels and borders. The eBooks within the sequence are:

STARTING THE GLOBAL DIGITAL JOURNEY: How to create the most effective worldwide net technique.GETTING CLIENTS OVERSEAS, ORGANICALLY: How to arrange native, worldwide & international search engine optimization.GETTING CLIENTS OVERSEAS, BY ADVERTISING: SEA, SMA and different acquisition channels.SELLING ONLINE INTERNATIONALLY: How to arrange & handle a cross-border e-commerce.SELLING ONLINE INTERNATIONALLY: How to promote on native & worldwide marketplaces.DEVELOPING A STRONG INTERNATIONAL BRAND: Multilingual social media & social promoting*.DEVELOPING A STRONG INTERNATIONAL BRAND: Multilingual inbound advertising & advertising automation*.

*Currently being edited, they are going to be revealed in 2022.

Excerpts from eBook 2 – GETTING CLIENTS OVERSEAS, ORGANICALLY: How to Set Up Local, International & Global search engine optimization

Why worldwide concentrating on is vital

“[…] you must decide on the international targeting of your website at the very beginning of your digital export project together with the type of international website, its domain structure, the search engines used in the foreign country, the local vs. international SEO strategy.”

Exporting to South Korea with Naver

“The search experience on Naver is very different: for the same keywords, with Naver you get two to three times more results than with Google, both organic and paid. Naver’s SERPs are the longest in the world, packed with additional services and information as you can see in this figure.”

Exporting to China with Baidu

“In China, Baidu is your best friend, not Google. […] Baidu has a multichannel strategy similar to its international competitors: food delivery with Baidu Star.Ele, the former Waimai, forums and microblogs with Baidu Tieba, its Wikipedia version with Baidu Baike, its TripAdvisor version with Baidu Lvyou, etc.”

Comparison of the search engine optimization standards for the important thing search engines like google and yahoo on the planet

“Although for most of the world’s population life without Google is unimaginable, there are countries where this search engine is not used at all or only marginally. […] This table compares the best SEO practices between Google, Yahoo!, Bing, Yandex and Baidu, which can be strategic for your digital export project.”

Excerpts from eBook 4 – SELLING ONLINE INTERNATIONALLY: How to Set Up & Manage a Cross-Border E‑commerce

The UX peculiarities for cross-border e-commerce

“In cross-border e-commerce, the choice of UX elements is too often based on intuition rather than on analytical facts with the consequence that shoppers’ experiences differ considerably around the world. That is a major problem because, unlike in brick-and-mortar shopping, where people choose products via a physical experience, online shoppers cannot do that: instead, they must choose products through the e-commerce’s UX elements, and, if they are not suitable, shoppers will shop somewhere else.”

SaaS, Cloud, Open-Source… The finest software program in your cross-border e-commerce

“The options for building a cross-border e-commerce are:

Build your own: […] by coding it entirely in HTML or in other programming languages. Traditional platforms: […] Some examples are Oracle ATG, SAP Hybris, and IBM WebSphere.Open-source platforms: […] Some examples are Magento Open Source (acquired by Adobe), Drupal, PrestaShop, WordPress.org with WooCommerce.Cloud-hosted platforms: […] Some examples are Magento Commerce Cloud (acquired by Adobe), Salesforce Commerce Cloud (ex-Demandware).SaaS platforms: […] WordPress.com, BigCommerce, or Shopify, are the most popular examples.”

WordPress.org VS. WordPress.com

(*4*)a-size-small”> WordPress.com is different because it includes a hosting service […] If you want to use WordPress.com for your cross-border e-commerce, then, unlike WordPress.org, it will not be free.”

VAT: turning the nightmare into a dream

“Value added tax (VAT) is a type of general consumption tax that must be added to the prices of most goods and services sold, collected by the seller from the customer and then paid by the seller to the national tax authorities […] VAT is regulated by each state independently, which means that there are potentially 170 different VAT systems in the world. But don’t worry. You only have to do it in the foreign countries where you plan to sell with your cross-border e-commerce. And you must do it in the right way, because, if you do it wrong, or not at all, it can cost you a fortune.”

From the writer, Silvia Carter

These eBooks are the outcome of nearly ten years of serving to companies in Europe, Asia, Africa, and the Americas develop on-line internationally. They aren’t a compilation of theoretical essays. They mirror a number of years of hands-on work and area analysis in export methods and worldwide digital advertising.

Why am I sharing all that?

Because the digital transformation and the pandemic have turned the job of Export Managers into that of Digital Export Managers. The mission of The Digital Exporter Series is to assist Export Managers, and Entrepreneurs generally, go Digital.

For all Export Managers and Entrepreneurs around the globe that need to scale up their enterprise on-line internationally, I’ve a pleasant piece of recommendation: get began now!

ASIN ‏ : ‎ B09NYHSLQN
Publisher ‏ : ‎ ToWebOrNotToWeb (December 20, 2021)
Publication date ‏ : ‎ December 20, 2021
Language ‏ : ‎ English
File measurement ‏ : ‎ 9902 KB
Text-to-Speech ‏ : ‎ Enabled
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Enabled
Print size ‏ : ‎ 203 pages
Page numbers supply ISBN ‏ : ‎ B09QNZV494
Lending ‏ : ‎ Enabled