Identity Designed: The Definitive Guide to Visual Branding


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(as of Nov 22,2024 23:53:48 UTC – Details)


From the Publisher

Identity case examine: Primal Roots

Primal Roots is a woodlands-based health and wellbeing bootcamp rooted in a pursuit for each exterior and inside power, endurance and pure motion. Working carefully with homeless charities and native authorities they provide health coaching to assist the restoration of those that would in any other case not have entry to such providers.

The verbal aspect of a model is as a lot part of issues because the visible.

We wanted to communicate to fairly a variety of individuals, and the duty was to perceive what the “pain points” have been for every group.

“Design has to work. Art does not.” — Donald Judd

The model manifesto gained’t essentially be an external-facing doc, nevertheless it helps the consumer get into an emotional place about what their model stands for.

The tips are there for 2 causes — consistency and creativity.

The tips centered on the brand, typography, tone of voice, photographic fashion, and a variety of pattern purposes.

Publisher ‏ : ‎ Rockport Publishers; Illustrated version (January 22, 2019)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 288 pages
ISBN-10 ‏ : ‎ 1631595946
ISBN-13 ‏ : ‎ 978-1631595943
Item Weight ‏ : ‎ 2.8 kilos
Dimensions ‏ : ‎ 8.75 x 1 x 10.25 inches

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