Entrepreneurship and Small Business Management

For programs in Entrepreneurship and Small Business Management.

Written by award-winning specialists, Steve Mariotti and Caroline Glackin, Entrepreneurship and Small Business Management presents complicated financial, monetary and enterprise ideas in a fashion simply understood by a wide range of college students.

Based on a confirmed curriculum from the Network for Teaching Entrepreneurship (NFTE), it’s organized to comply with the life-cycle of an entrepreneurial enterprise–from idea by means of implementation to harvesting or replication. Filled with examples from a broad vary of industries, it strikes additional into the entrepreneurial course of–discussing the marketing strategy and additionally the distinctive features of managing and rising entrepreneurial ventures and small companies.

This program will present a greater educating and studying expertise―for you and your college students. Here’s how:

• Help Students Apply Knowledge from the Text to the Real World: Cases give college students the chance to resolve real-world challenges. 
• Present Special Insights on Presenting and Writing a Business Plan: Go past formulating a marketing strategy to incorporate crucial subjects of administration, advertising and marketing and operations.
• Guide Student’s Learning:  A confirmed curriculum builds on the experience of the authors and the Network for Teaching Entrepreneurship (NFTE) to show the nuts and bolts of how you can begin and function an entrepreneurial small enterprise.