Companies put commercial gain ahead of sustainability, says Software AG research


Companies are deprioritising sustainability programmes within the face of the current financial disaster, in line with research from amongst 2,088 IT professionals within the UK, US, Canada, Germany and France, carried out by Regina Corso Consulting on behalf of Software AG in October 2022 – 411 of which had been from the UK.

The research indicated that firms are overwhelmingly placing commercial objectives ahead of sustainability. This is regardless of the overwhelming majority paying lip-service to sustainability by in accordance it a excessive precedence. Some 84% of the respondents mentioned they are going to prioritise commercial aims over sustainability ones in 2023 within the face of current financial turbulence.

But 95% agreed sustainability was a excessive precedence, and 97% mentioned different firms’ sustainability credentials had been both important or necessary in their very own shopping for choices.

At the identical time, 82% of responding firms mentioned they might settle for regulatory penalties to keep away from taking up sustainability initiatives.

Almost half (47%) of these organisations surveyed mentioned the know-how they need to help sustainability programmes is badly carried out and/or under-used. Almost one-third of the respondents reported such know-how to be lacking completely, whereas 36% mentioned they’re unable to successfully monitor the progress of sustainability actions to find out whether or not they’re or should not efficient.

The survey additionally found that the massive majority (87%) of organisations deal with sustainability and digital transformation as completely separate disciplines, though one-third have built-in sustainability plans into their know-how roadmap.

Sanjay Brahmawar, CEO of Software AG, mentioned: “In the current climate, it’s no surprise that commercial objectives are a top priority – they have to be, otherwise organisations cannot continue to operate. We are keen to help organisations find solutions. The right application of mission-critical technologies can make enterprises more connected. When this happens, and data is free to move around it and be accessible to everyone who needs it, we will start to see progress in multiple areas at once.”

The report recognized cloud (45%), data integration (28%), and edge computing (27%) as probably the most promising applied sciences for selling sustainability actions.

It contends that: “API-enabled, hybrid cloud environments allow extra efficiencies and progressive new providers. Data integration helps organisations to mix a number of knowledge streams to tell superior analytics and decision-making.

“Edge computing delivers visibility across expansive operations via internet of things [IoT] sensors and devices capable of making decisions about the data they capture,” it added.



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