R.E.D. Marketing: The Three Ingredients of Leading Brands

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From the Publisher

R.E.D. MARKETING: RELEVANCE, EASE & DISTINCTIVENESS

“R.E.D. Marketing” offers professional steerage and real-world examples from skilled executives from the Yum! Brands and Collider Labs household, drawing on a historical past of success to help entrepreneurs of all ranges in utilizing the highly effective Yum! advertising method.

Meet the Authors

Greg Creed

Former Yum! Brands Chief Executive Officer

Greg Creed was CEO of Yum! Brands, Inc., from January 2015 to December 2019 and served as a Director of the Board from November 2014 to May 2020, overseeing the world’s largest restaurant firms, together with KFC, Pizza Hut, and Taco Bell. Each model is the worldwide chief of their class, with greater than 50,000 eating places in additional than 150 nations and territories.

Creed has over 40 years of expertise in advertising and operations. Prior to main Yum! Brands, he was head of Taco Bell, serving as CEO after a profitable run as President and Chief Concept Officer, liable for driving total model technique and efficiency of the enterprise. He re-energized Taco Bell with the launch of the “Live Más” model marketing campaign in 2012; the reinvention of the taco with the revolutionary Doritos Locos Taco; and the introduction of the game-changing Cantina Bell Menu.

Ken Muench

Yum! Brands Chief Marketing Officer | Collider Lab Chief Strategy Officer and Co-Founder

Ken Muench is the Chief Marketing Officer for Yum! Brands and leads The Collider Lab, a assume tank made up of social scientists, advertising strategists, cultural development forecasters, and knowledge gurus. Ken has been working in advertising and technique for greater than 25 years.

Since Yum! Brands acquired Collider Lab in 2015, advertising effectiveness at Yum has surged globally because the R.E.D. advertising system has been rolled out around the globe.

Before founding Collider Lab, Muench led Strategic Planning at DraftfcbOC and all of Draftfcb’sNorth American Multicultural workplaces. Prior to that, he led technique on the artistic boutique Grupo Gallegos – the place he gained a number of high-profile trade awards.

Publisher ‏ : ‎ HarperCollins Leadership (June 8, 2021)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 288 pages
ISBN-10 ‏ : ‎ 1400223296
ISBN-13 ‏ : ‎ 978-1400223299
Item Weight ‏ : ‎ 15.3 ounces
Dimensions ‏ : ‎ 6.3 x 1.1 x 9.3 inches