E-Commerce 2020–2021: Business, Technology and Society, Global Edition

This title is a Pearson Global Edition. The Editorial crew at Pearson has labored carefully with educators around the globe to incorporate content material which is particularly related to college students exterior the United States.

For programs in e-commerce.

The most modern, complete overview of e-commerce in the present day
Lively and enjoyable to learn, E-commerce 2020: Business, Technology and Society is an in-depth, thought-provoking introduction to e-­commerce specializing in key ideas and the newest empirical and monetary information. Hundreds of examples from corporations resembling Facebook^®, Google^®, Twitter^®, and Amazon^® illustrate how e-commerce is altering enterprise practices and driving shifts within the world economic system. The whole sixteenth version, together with its information, figures, and tables, has been up to date by October 2019. It has up-to-date protection of key subjects in e-commerce in the present day, resembling privateness and piracy, authorities surveillance, cyberwar, social-local-mobile advertising, web gross sales taxes, and mental property.