The Digital Marketing Handbook: A Step-By-Step Guide to Creating Websites That Sell

Written to assist entrepreneurs―from the Fortune 1000 to small enterprise house owners and solopreneurs―flip their web sites from value facilities to revenue facilities, The Digital Marketing Handbook by legendary copywriting pioneer and advertising professional Robert W. Bly teaches you the confirmed fashions and processes for producing a gentle stream of visitors, conversions, leads, opt-ins, and gross sales.

Whether you might be advertising an online-based enterprise, brick-and-mortar retailer, or a hybrid enterprise, Bly will train you ways to:

• Integrate a digital advertising plan with conventional advertising outreach efforts
• Maximize open charges, click-through charges, conversions, and gross sales
• Avoid the most typical web advertising errors that trigger folks to fail on-line
• Build a big and responsive opt-in electronic mail listing
• Master Google AdWords, Facebook Advertising, and different traffic-generating ways
• Drive high quality leads to your on-line and offline storefronts
• Produce model consciousness and generate leads with Snapchat, Instagram, Periscope, Pinterest, and different social media platforms
• Design hub websites, touchdown pages, and “squeeze pages” assured to herald leads

Plus, Bly shares examined direct response strategies that may improve your on-line revenues by 50, 100, and even 200 % together with an in depth useful resource part to give your web site a aggressive edge.