Digital Marketing Strategy: An Integrated Approach to Online Marketing

Effectively choose, align and handle digital channels and operations utilizing this second version of the bestselling information, Digital Marketing Strategy. This accessible, step-by-step framework permits the planning, integration and measurement of every digital platform and method, all tailor-made to obtain overarching enterprise aims.

Ranging from social media, search engine optimization, content material advertising and consumer expertise, to buyer loyalty, automation and personalization, this version options innovative updates on advertising automation, messaging and electronic mail, on-line and offline integration, the ability of applied sciences reminiscent of AI, plus new knowledge safety and privateness methods. Accompanied by downloadable templates and assets, Digital Marketing Strategy is a perfect highway map for any marketer to streamline a digital advertising technique for measurable, optimized outcomes. Online assets embody sensible implementation guides spanning search engine optimization, paid-search, electronic mail, lead-generation and extra, in addition to group actions, which will probably be recurrently up to date to equip readers as digital advertising continues to evolve.